Stüssy is a pioneering streetwear brand founded in the early 1980s by Shawn Stussy in California. Known for its iconic hand-scrawled logo and surf/skate-inspired designs, the brand quickly gained popularity for blending elements of surf culture, punk, hip-hop, and high fashion. Over the decades, Stüssy has remained influential in global streetwear, often collaborating with major designers and labels while maintaining its underground, rebellious edge.