In fondo alla time line riporto i servizi di Google (stavolta non limitati alla SERP) basati sulle entità, il bit o mattoncino nell'ambito della rappresentazione e organizzazione della conoscenza.
Non sono in ordine cronologico stavolta.

Gradita segnalazione di eventuali mancanze importanti

How Google is Remaking Itself as a “Machine Learning First” Company (per citare il titolo di un noto articolo di Wired che chi si è perso dovrebbe recuperare!)
2011 Google Brain team
2011 Schema.org: a shared, machine-readable, vocabulary to describe the world
2012 The Knowledge Graph: a modern incarnation of a Semantic Web pillar
2013 Hummingbird: first moves towards context understanding
2013 Word2Vec (Sentence2Vec, Doc2Vec, Seq2Seq - 2014): multidimensional vector space and words operationalization, an important step for NLP
2015 RankBrain: built upon Vectors not Entities
2015 TensorFlow: a free and open-source software library for machine learning and artificial intelligence
2016 Google NLP API (demo discontinued in August 2021)
2016 Google Translate moving to the new Google Neural Machine Translation (GNMT) algorithm
2017 Transformers architechture
2017 Colaboratory: python sharable and collaborative notebook made easy
2018 Topic Layer: a new topical resource in the Knowledge Graph
2018 BERT, the revolution: from the NLU model
2019 to the Search Algorithm update for better context understanding
BERT’s brothers and sisters (Roberta, Filiberto...)
2018 Neural Matching
2020 Feb, T5 a language model 1000 times more powerful than BERT
2020 Nov, Subtopics ranking
2021 Passage Ranking (leveraging BERT)
2021 MUM first announcement
2021 LaMDA (from Meena, 2020): welcome to the new era of conversational agents

How Entities appear in SERPs and Services
Rich Results
Knowledge Panels
Image Search labels
Google Discover
Google Trends
Google Play
Google Market Finder
Google Assistant